Facebook advertising offers powerful tools for reaching potential patients and growing your wellness clinic. Custom Audiences allow you to target warm audiences – people who have already interacted with your clinic in some way – making your ads more relevant and effective.
To help your clinic effectively leverage Facebook advertising, our team at Wellness Clinic Marketing offers specialized Facebook Ad campaign management services. We can help you identify and target the most valuable audiences to maximize your reach and conversions. Learn more about our Facebook advertising solutions.
Here’s a guide to using Custom Audiences for your wellness clinic:
Customer File
Upload a list of existing patients with identifiers like email, phone number, or demographics. This allows you to target them with tailored ads, such as special offers or reminders for follow-up appointments.
Website Custom Audiences
Use the Facebook pixel to track website activity and create audiences based on specific actions:
- All Website Visitors: Target everyone who has visited your website in a given timeframe.
- Visitors by Time Spent: Focus on those who spent more time on your site, indicating higher interest.
- Visitors to Specific Pages: Target those who visited specific pages, such as those detailing your services or pricing.
- Visitors by Frequency: Target those who frequently visit your site, demonstrating stronger engagement.
- Visitors by Device: Tailor your ads based on the device used to access your website (mobile or desktop).
App Activity
If you have a mobile app, create audiences based on app usage, such as those who opened the app or made in-app purchases.
Offline Activity
Track offline events, like in-person consultations or phone calls, and create audiences based on those interactions.
Engagement Custom Audiences
- Video Engagement: Target those who watched your videos on Facebook or Instagram.
- Lead Form Engagement: Target those who opened or submitted your lead forms.
- Fullscreen Experience Engagement: Target those who interacted with your Canvas ads.
- Facebook Page Engagement: Target those who engage with your Facebook Page, such as liking your page,
- commenting on posts, or sending a message.
- Instagram Business Profile Engagement: Target those who engage with your Instagram profile.
- Event Engagement: Target those who responded to your Facebook Events.
Lookalike Audiences
Create audiences that resemble your existing customer base or those who have engaged with your website or social media. This helps you reach new potential patients who share similar characteristics with your ideal patients.
By utilizing the power of Custom Audiences, your wellness clinic can create highly targeted Facebook advertising campaigns that reach the right people with the right message at the right time. This leads to increased engagement, more qualified leads, and, ultimately, a thriving practice.
To discuss how a tailored Facebook advertising strategy can be integrated with your overall wellness clinic marketing plan to drive patient acquisition and growth, schedule a strategy session with our team.
